Skip to content
Résumé · last updated September 2026

Juliet Kelson she/her

↓ Download PDF

Senior data analyst on Chicago Public Media's Insights team, building on six years at the Minnesota Star Tribune. I work across the full analytics stack — tracking implementation, ad-hoc and post-hoc analysis, BI reporting, experimentation, and data infrastructure — for product, marketing, acquisition, retention, and editorial teams.

role
Sr. Data Analyst, Insights
company
Chicago Public Media
since
Jul 2026
based in
Minneapolis, MN
email
kelsonjuliet@gmail.com
Selected impact
6×
lift in mobile purchases from a paywall targeting and trigger test
The Minnesota Star Tribune
58%
conversion-rate increase on a Presidents Day sale campaign test
The Minnesota Star Tribune
~$1M
annual subscriber revenue added above predictions each month
The Minnesota Star Tribune
~$40K
per-month loss caught from a pricing copy test variant before it shipped
The Minnesota Star Tribune

Experience

Six years at the Star Tribune, now on the Insights team at Chicago Public Media.

Senior Data Analyst, Insights · Chicago Public Media

Jul 2026 — Present

Home to WBEZ and the Chicago Sun-Times. Remote from Minneapolis, MN.

  • Leading advanced analytical work connecting audience behavior, editorial engagement, product experience, and membership outcomes — propensity modeling, audience scoring and segmentation, forecasting, and cohort analysis.
  • Partnering with editorial teams to frame audience questions responsibly, distinguishing surface-level traffic from deeper signals of loyalty, habit, and trust.
SQL BigQuery Causal inference Propensity modeling Forecasting

Senior Data Analyst · Star Tribune

Aug 2020 — Jul 2026

Promoted from Data Analyst to Senior in March 2024. Minneapolis, MN.

  • Embedded in the UX team driving product discovery — translating audience behavior into product decisions and using experimentation to de-risk builds.
  • Helped hire a data scientist, an analytics engineer, and a data engineer onto the team.
  • Designed and ran A/B and personalization experiments with measurable subscription impact: 6× lift in mobile purchases from a paywall targeting and trigger test, 58% conversion-rate increase on a Presidents Day sale campaign test, and caught a pricing copy variant that would have cost ~$40K/month in losses.
  • Co-created the New Subscriber Paths metric with newsroom leadership, measuring what content drives subscriptions and contributing ~$1M in annual subscriber revenue added above predictions each month; reshaped the Analytics–News relationship. Project deck shared at SRCCON 2025 ↗
  • Authored and maintained the Snowflake semantic layer for data modeling and standardized metric definitions, enabling consistent reporting and natural language querying of the data warehouse.
  • Built Snowflake and Domo data infrastructure from the ground up: ETL pipelines, self-service dashboards, and a GA4 migration with zero reporting gaps across a full site rebrand.
  • Integrated AI tooling into analysis workflows for EDA, writing summaries, and translating findings for technical and non-technical audiences (Claude, Claude Code, Codex, ChatGPT).
Python SQL Snowflake Optimizely GA4 Domo

Internships

Before the Star Tribune.

Product Data Intern · Cancer IQ

Jun — Aug 2019 · Chicago, IL
  • Automated customer reporting via a custom parsing script.
  • Analyzed patient self-report accuracy to improve survey quality.
Python Reporting

Data Science Intern · Pangea

May — Jul 2018 · Chicago, IL
  • Built an RFM model and analyzed user activity for business insights.
  • Worked across RStudio, Snowflake, and MySQL.
R Snowflake SQL RFM

Legal Defense Project Intern · National Immigrant Justice Center

May — Jul 2017 · Chicago, IL
  • Audited immigration case files and prepared visa packets for U-Visa applicants.
  • Attended meetings, conferences, and information sessions on immigration law.
Legal research Casework

Other experience

Industry boards, community organizing, teaching, and running the business side of a touring band.

Customer Advisory Board Member · Optimizely

2023 — 2025
  • Contributed product feedback that shaped the platform's experimentation roadmap.
Experimentation Product feedback

Co-Founder & Co-Chair · Naming Hate Symposium

2018 — 2020 · Macalester College
  • Built a three-day symposium of expert panels, speakers, and workshops in response to rising antisemitism and racism on campus.
  • Awarded the Collaboration for Liberation Award from the Department of Multicultural Life, for collaboration across the President's office, Title IX, and the Center for Religious & Spiritual Life.
Program design Coalition-building

Owner & Manager · The Kelson Twins Band

2012 — 2020
  • Ran the business end of a touring band: merch design, online and at-venue sales, and booking and promotion across Chicago, Nashville, and Appleton.
  • Raised over $10,000 through crowdfunding to produce and distribute an album; kept the books and handled day-to-day operations.
Small business Marketing Fundraising

Portuguese Lab Instructor · Macalester College

2018 — 2019 · St. Paul, MN
  • Taught required supplemental grammar sessions and held office hours for Portuguese students.
Teaching Portuguese

Shift Supervisor · Caribou Coffee

2016 — 2020
  • Led shifts and trained baristas through four years of school and side projects.
Team lead Service