Skip to content
Résumé · last updated July 2026

Juliet Kelson she/her

↓ Download PDF

Senior data analyst joining Chicago Public Media's Advanced Analytics team, building on six years at a major regional media organization, working across the full analytics stack — tracking implementation, ad-hoc and post-hoc analysis, BI reporting, experimentation, and data infrastructure — for product, marketing, acquisition, retention, and editorial teams.

role
Sr. Data Analyst, Advanced Analytics
company
Chicago Public Media
since
Jul 2026
based in
Minneapolis, MN
email
kelsonjuliet@gmail.com
Selected impact
6×
lift in mobile purchases from a paywall targeting and trigger test
The Minnesota Star Tribune
58%
conversion-rate increase on a Presidents Day sale campaign test
The Minnesota Star Tribune
~$1M
annual subscriber revenue added above predictions each month
The Minnesota Star Tribune
~$40K
per-month loss caught from a pricing copy test variant before it shipped
The Minnesota Star Tribune

Experience

Six years at the Star Tribune, now advanced analytics at Chicago Public Media.

2020 — present

Senior Data Analyst, Advanced Analytics · Chicago Public Media

Jul 2026 — Present

Home to WBEZ and the Chicago Sun-Times. Remote from Minneapolis, MN.

  • Leading advanced analytical work connecting audience behavior, editorial engagement, product experience, and membership outcomes — propensity modeling, audience scoring and segmentation, forecasting, and cohort analysis.
  • Partnering with editorial teams to frame audience questions responsibly, distinguishing surface-level traffic from deeper signals of loyalty, habit, and trust.
SQL BigQuery Causal inference Propensity modeling Forecasting

Senior Data Analyst · Star Tribune

Aug 2020 — Jul 2026

Promoted from Data Analyst to Senior in March 2024. Minneapolis, MN.

  • Embedded in the UX team driving product discovery — translating audience behavior into product decisions and using experimentation to de-risk builds.
  • Helped hire a data scientist, an analytics engineer, and a data engineer onto the team.
  • Designed and ran A/B and personalization experiments with measurable subscription impact: 6× lift in mobile purchases from a paywall targeting and trigger test, 58% conversion-rate increase on a Presidents Day sale campaign test, and caught a pricing copy variant that would have cost ~$40K/month in losses.
  • Co-created the New Subscriber Paths metric with newsroom leadership, measuring what content drives subscriptions and contributing ~$1M in annual subscriber revenue added above predictions each month; reshaped the Analytics–News relationship. Project deck shared at SRCCON 2025 ↗
  • Authored and maintained the Snowflake semantic layer for data modeling and standardized metric definitions — enabling consistent reporting and natural language querying of the data warehouse.
  • Built Snowflake and Domo data infrastructure from the ground up: ETL pipelines, self-service dashboards, and a GA4 migration with zero reporting gaps across a full site rebrand.
  • Integrated AI tooling into analysis workflows for EDA, writing summaries, and translating findings for technical and non-technical audiences (Claude, Claude Code, Codex, ChatGPT).
Python SQL Snowflake Optimizely GA4 Domo

Internships

Before the Star Tribune.

2017 — 2019

Product Data Intern · Cancer IQ

Jun — Aug 2019 · Chicago, IL
  • Automated customer reporting via a custom parsing script.
  • Analyzed patient self-report accuracy to improve survey quality.
Python Reporting

Data Science Intern · Pangea

May — Jul 2018 · Chicago, IL
  • Built an RFM model and analyzed user activity for business insights.
  • Worked across RStudio, Snowflake, and MySQL.
R Snowflake SQL RFM

Legal Defense Project Intern · National Immigrant Justice Center

May — Jul 2017 · Chicago, IL
  • Audited immigration case files and prepared visa packets for U-Visa applicants.
  • Attended meetings, conferences, and information sessions on immigration law.
Legal research Casework

Other experience

Industry boards, community organizing, teaching, and running the business side of a touring band.

2012 — 2025

Customer Advisory Board Member · Optimizely

2023 — 2025
  • Contributed product feedback that shaped the platform's experimentation roadmap.
Experimentation Product feedback

Co-Founder & Co-Chair · Naming Hate Symposium

2018 — 2020 · Macalester College
  • Built a three-day symposium of expert panels, speakers, and workshops in response to rising antisemitism and racism on campus.
  • Awarded the Collaboration for Liberation Award from the Department of Multicultural Life, for collaboration across the President's office, Title IX, and the Center for Religious & Spiritual Life.
Program design Coalition-building

Owner & Manager · The Kelson Twins Band

2012 — 2020
  • Ran the business end of a touring band: merch design, online and at-venue sales, and booking and promotion across Chicago, Nashville, and Appleton.
  • Raised over $10,000 through crowdfunding to produce and distribute an album; kept the books and handled day-to-day operations.
Small business Marketing Fundraising

Portuguese Lab Instructor · Macalester College

2018 — 2019 · St. Paul, MN
  • Taught required supplemental grammar sessions and held office hours for Portuguese students.
Teaching Portuguese

Shift Supervisor · Caribou Coffee

2016 — 2020
  • Led shifts and trained baristas through four years of school and side projects.
Team lead Service