Résumé · last updated May 2026
Curriculum vitae

Juliet Kelson she/her

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● Open to senior product analytics roles

Senior data analyst with six years at a major regional media organization, working across the full analytics stack — tracking implementation, ad-hoc and post-hoc analysis, BI reporting, experimentation, and data infrastructure — for product, marketing, acquisition, retention, and editorial teams.

Looking for I'm looking for roles where my work moves the needle — in product, media, or a combination of the two. Open to remote or Minneapolis-based.

role
Sr. Data Analyst
company
Star Tribune
since
Mar 2024
based in
Minneapolis, MN
email
kelsonjuliet@gmail.com
Selected impact
6×
lift in mobile purchases from experimentation
58%
conversion-rate increase on targeted campaigns
~$1M
monthly recurring revenue · co-created New Subscriber Paths metric
~$40K
per-month loss caught in a test variant before it shipped
§ 01

Experience

Six years at the Star Tribune, across product, newsroom, and infrastructure.

2020 — present
01

Senior Data Analyst · Star Tribune

Aug 2020 — Present

Promoted from Data Analyst to Senior in March 2024. Minneapolis, MN.

  • Embedded in the UX team driving product discovery — translating audience behavior into product decisions and using experimentation to de-risk builds.
  • Helped hire a data scientist, an analytics engineer, and a data engineer onto the team.
  • Designed and ran A/B and personalization experiments with measurable subscription impact: 6× lift in mobile purchases, 58% conversion-rate increase on targeted campaigns, and caught a test variant that would have cost ~$40K/month in losses.
  • Co-created the New Subscriber Paths metric with newsroom leadership, measuring what content drives subscriptions and contributing ~$1M in monthly recurring revenue; reshaped the Analytics–News relationship. Project deck shared at SRCCON 2025 ↗
  • Authored and maintain the Snowflake semantic layer for data modeling and standardized metric definitions — enabling consistent reporting and making the data warehouse queryable by AI tools.
  • Built Snowflake and Domo data infrastructure from the ground up: ETL pipelines, self-service dashboards, and a GA4 migration with zero reporting gaps across a full site rebrand.
  • Integrated AI tooling into analysis workflows for EDA, structured insight delivery, and multi-audience communication (Claude, Claude Code, Codex, ChatGPT).
Python SQL Snowflake Optimizely GA4 Domo
§ 02

Internships

Before the Star Tribune.

2017 — 2019
01

Product Data Intern · Cancer IQ

Jun — Aug 2019 · Chicago, IL
  • Automated customer reporting via a custom parsing script.
  • Analyzed patient self-report accuracy to improve survey quality.
Python Reporting
02

Data Science Intern · Pangea

May — Jul 2018 · Chicago, IL
  • Built an RFM model and analyzed user activity for business insights.
  • Worked across RStudio, Snowflake, and MySQL.
R Snowflake SQL RFM
03

Legal Defense Project Intern · National Immigrant Justice Center

May — Jul 2017 · Chicago, IL
  • Audited immigration case files and prepared visa packets for U-Visa applicants.
  • Attended meetings, conferences, and information sessions on immigration law.
Legal research Casework
§ 03

Other experience

Industry boards, community organizing, teaching, and running the business side of a touring band.

2012 — 2025
01

Customer Advisory Board Member · Optimizely

2023 — 2025
  • Contributed product feedback that shaped the platform's experimentation roadmap.
Experimentation Product feedback
02

Co-Founder & Co-Chair · Naming Hate Symposium

2018 — 2020 · Macalester College
  • Built a three-day symposium of expert panels, speakers, and workshops in response to rising antisemitism and racism on campus.
  • Awarded the Collaboration for Liberation Award from the Department of Multicultural Life, for collaboration across the President's office, Title IX, and the Center for Religious & Spiritual Life.
Program design Coalition-building
03

Owner & Manager · The Kelson Twins Band

2012 — 2020
  • Ran the business end of a touring band: merch design, online and at-venue sales, and booking and promotion across Chicago, Nashville, and Appleton.
  • Raised over $10,000 through crowdfunding to produce and distribute an album; kept the books and handled day-to-day operations.
Small business Marketing Fundraising
04

Portuguese Lab Instructor · Macalester College

2018 — 2019 · St. Paul, MN
  • Taught required supplemental grammar sessions and held office hours for Portuguese students.
Teaching Portuguese
05

Shift Supervisor · Caribou Coffee

2016 — 2020
  • Led shifts and trained baristas through four years of school and side projects.
Team lead Service