Juliet Kelson
I'm a senior data analyst at the Minnesota Star Tribune — six years across the full analytics stack: tracking, experimentation, BI, and infrastructure, for product, marketing, acquisition, and retention teams. I like the messy, cross-functional problems and the work underneath them — the untangling, the negotiating, the moment things finally click.
Outside of work, you can find me in my garden, trying to play hockey, sunbathing with my dog, or reading books on a Kindle my family said I'd never open just to spite them.
Selected work
Full index →COVID Diaries
Eleven short data essays built on my own pandemic data — some sparked by a class, most just out of my own head. Real numbers throughout.
Remote Roast
A coffee-shop review blog I run with my friend Osmar — data-forward verdicts on Twin Cities cafés for remote work.
New Subscriber Paths
A newsroom metric I co-created to measure which content actually drives subscriptions. The figures shown are anonymized — the method is the part worth sharing.